Steps to Build Your Personal Brand on Instagram in 2025
In today's time, Instagram is not just a photo-sharing app or for watching reels, but you can create a personal brand from it and earn a good amount from there if you are an expert in any field. I will explain it well in detail.
What is a personal brand?
If we talk about personal brand, what is personal brand? The answer to this is that you associate it with a specific topic or value, like if you have seen my marketingwithHaseen profile, then you must have gotten the idea that if I share a digital marketing strategy with you, then this is a personal brand.
Step 1: Identify Your Niche
First of all, you have to identify your niche. Let me make it clear to you that even if you are uploading random content on Instagram, then there will never be any growth for you.
First of all, you have to identify your niche, like
If you are an expert in coding,
An expert in fitness
You are an expert in Instagram growth tips
You know e-commerce, and you can teach people about e-commerce
You can provide value to them. This is the first step; first of all, you have to cover this yourself.
Step 2: Create a Branded Instagram Handle
When you identify in which industry you want to work, on which topic, on which niche you want to create your Instagram channel, then after that your second step will be to create a branded Instagram channel.
Instagram handle:
You will choose a username that is simple and looks attractive, like
@learnwithHaseen
@codewithHaseen
@learnwithHaseen
In this way you will create your username in which you
combine both the things. Your name is also with the person below you; if you
add it with your name, then it looks good.
Step 3: Optimize Your Instagram Bio
Put heading in your Instagram bio
Add keyword
Put link in the bio
Step 4: Make Your Content Strategy
Because content is the most important thing. If you want to
work as a brand on Instagram, then you will have to upload content with
consistency.
You upload engaging sources, and at some point you can go there and answer questions live. Through this you will be able to engage with your followers in a better way.
You should update stories there which will make your personal contacts good
You should upload a video every day
Upload 3-4 stories in a week
Use your hashtag in the caption like this: #personalbrandingwithHaseen
You are engaging well with your audience. If someone DMs you,
then reply to them; if someone comments, then reply to them because once you
have created a good special audience network of your own, you
will be able to earn a good amount.
Step 5: How to Earn from Instagram?
Brand Collaborations
You get brand collaborations if you have created a good
personal brand of your own. Then there are many companies that collaborate with
creators; they pay the creator money to promote their product.
If you have 10,000–20,000 followers, then you can earn:
- $100
- $200
- Even
$300 for posting a single post
If you post even 4-5 brand posts on your Instagram in a
month, then you can earn a good amount in a month.
Sell Your Own Products or Services
Apart from this, if you have your own product and you want
to sell a service, you can do it from there as well. If you have a course or
you have e-books, you can sell them as well.
Affiliate Marketing
You can also earn through affiliate marketing. Like if you
share the link of a product with your audience, then if your audience buys it
through your link, then you will get some commission from there through which
you can earn a good amount.
UGC Creator
And you can become a UGC creator. You can create content for
brands and sell it without even posting on your own profile.
Step 6: How Much Time Will It Take?
If we talk about how much time we will need to build a personal brand, then we can say in how much time we will start getting results:
If
you give even one hour a day then you will get the expected result within 6
to 7 months
If you give three to four hours daily, then you will get it within 2 to 3 months
Step 7: Tools to Build Your Brand on Instagram
Apart from this, I will also tell you about some tools through which you will get help to build a brand on Instagram:
Canva—a good tool for designing
CapCut—for video editing
InShorts—If you are doing video editing from mobile
Feedback
You tell me in which niche you want to make your personal brand. Tell me by commenting below and turn on notifications for more blogs!
📢 Stay Connected!
Follow me for more updates, tips, and content!
